PETITE BEAU

by India de Beaufort
@indiadebeaufort

RAMIREZ TRAN

Posted 2014-03-15 13:41:17 | Views: 6,206
Meet Johnny Ramirez and Ahn Co Tran.
the voice of a hair generation.
JOHNNY
Johnny and I have been friends for a long time, no one else comes anywhere near my hair, and no one else ever will. He is not just a colorist, he is an artist. Johnny breaks the mold. I have never known him to conform, to anything, and the result is such visionary forward thinking, that he is constantly ahead of trend. He is the voice of a boundless generation, seeking creative and original style. How many times have you felt like a change? Johnny IS change. A hair movement is happening, and Johnny is standing on the front line.
A few years ago Johnny and Ahn decided to join forces. They are kindered spirits. Equally as forward thinking, and industrious. The pair fly all over the world, catering to the needs of a vast and loyal clientele. Many of which are the Hollywood elite. They are as descrete as they are talented, and although they'll never kiss and tell, many a magazine cover, and Oscar red carpet, has been graced by their iconic creations. 

This year Jonny and Ahn set their vison in another direction. They decided to find a space of their own, and are now settled in a peaceful spot in Beverly Hills. The salon is entirely a reflection of their work. Simple but unique, with the flow of an art gallery, and no lack of attention to detail. From the moment you enter to the moment you leave, the vibe of the place is contagious. And you hair is your parting gift. Your finished look makes you feel as though you too are a part of the movement, your "coolness factor" just quadrupled, this is the crowd you run with. As long as your hair has the Ramirez Tran seal of a approval you are officially "in".

To the left is my sun kissed look coutesy of the boys. And below are some before and afters, Enjoy.

THE PROOF IS IN THE PUDDING
Ramirez|Tran Salon • 310.724.8167 • info@ramireztran.com 
instagram : Johnnyramirez1

WE ARE THE PEOPLE OF THE ROSE BOWL FLEA

Posted 2013-10-16 11:54:28 | Views: 5,009
SO. Where were we? Ah yes... In my last post I was saying "YES" and venturing out into the world of the small business owner. And now, it's October, and many months have gone by since the paperwork was filed, and the fee's were paid, and now I find myself $3k in debt, to...uh...myself. 

There are various expenses incurred when starting your own business, even if you are doing virtually all the work alone. I even built my own garment rails to save money...(pictured below) and I STILL had to lay out 4K total just to get my little store off the ground.

I decided to sell at the the Pasadena Rose Bowl Flea, and also online. Easy you say... buy some vintage clothing, pack up your car, set up shop and have a lovely old time. I said the same thing... And now I laugh in my own face.

Just to get going I needed garment rails, shopping bags, tents for shade. I pay $120 per month space rental, $120 per month uhaul rental, and at least $75 in lunch and gas. I needed labels, label guns ,tissue paper, office supplies, a book keeper and jewelry displays, and non of this actually includes the cost of stock for resale.

Let's talk about stock. Where do you think your vintage clothing comes from? We'd all like to think our one of a kind finds have been hanging in the back of some sweet old biddy's closet for the last 50 years, until one day she pops off and they emerge in a glory of lost treasure now found but... News flash: That is not the case. I buy my vintage wholesale from rag houses. Enormous warehouses in the unloved parts of Los Angeles that require a dust mask, a strong back, and an even stronger will. I spend the better part of a day knee deep in the ugliest clothing you have ever seen, desperateley hoping that under the hundreds of pounds of 80's shoulder pads there will be a miracle. One piece of vintage clothing that not only is beautiful enough to save, but somehow not stained, or torn, or shredded. The number of incredible damaged finds I have had to throw back into the vast ocean of vintage crap is devastating. The simple fact is, true chic vintage is rare, because it rarely makes it this far.


So we have our stock, our rails and our tents, we've loaded our truck for 4 hours on a Saturday afternoon, packed our lunch and picked our outfit for the following day (something that says "I'm cool so my taste in vintage must be" ) now what? Well, you hit the sack around 7pm on Saturday night. No more SNL for you. Wake up around 2:30 / 3am on Sunday morning, eat some breakfast, hit the shower, hit the road. You arrive at the rose bowl around 3:30am, where you're greeted with a line of trucks a mile long, all waiting to gain entry to the gates of second hand goods. In the veil of darkness, you find your way to your 18ft x 20ft space, and you join your fellow vendors. Your comrades. The only other people in the world who know what its like to have joined this circus, and you each make your little slice of home. In a few hours an empty lot becomes the valley of the lost and found, and for one day only, we are the people of the Rose Bowl Flea.
WE ARE STRANGE FOLK, all trying to get by without committing to the 9 - 5 lifestyle we just weren't made for, and you never tire of the stories and personalities behind the facade of the ever smiling vendor. My neighbor was making a sale last week when a gentleman asked him "Are you big?" to which he obviously was a little confused, until the afore mentioned gentleman went on to ask if he "gave good head". There are two ladies selling jewelry across from me who make for fascinating people watching, every week one of the ladies bosses the other around in the most patronizing way, scolding her for not performing some menial task to her high standards, and then a customer will stop by and she'll flip on a dime. There are a couple odd balls who walk around in white gloves and face masks, a lovely old fellow who turned his motorized assistance scooter into a steam train, sound effects and all, and wears the cap and scarf to match. There's one vendor who won't let you buy anything... never understood that one. But despite our quirks and strange little habits, we are a community. We are a family. If your engine dies somebody's ready with a jump lead. If your stock blows away, somebody gives chase and brings it home safely. If its 100 degrees and you can't quite hold up, somebody shares their water, and shares their shade. And when the sun starts setting and the crowd thins out, we all celebrate or commiserate the days takings together.

As much as I love the Rose Bowl Flea and all its quirks I'm afraid I'm on my way out. I never intended for this to be a profession, I always saw it as more of a hobby, and for me the benefits just don't out weigh the work. It's hard, It's really hard. And more than anything I miss being able to peruse the thousands of stalls myself. But, never one to give up lightly, I'm committed to staying in the game until I break even. 
 
So, If you find yourself Pasadena way on the second Sunday of the month, you might just see me, or, I might be already gone. Either way, I hope  the next time you buy anything from a flea, you don't bargain quite as hard as you did. The people of the Rose Bowl Flea kill themselves to be there, and they deserve every penny they get.


FLEA MARKET STYLE
J
U
N
K
RAG HOUSE
VINTAGE
we are the people
OF THE ROSE BOWL FLEA

No more weddings.

Posted 2013-06-14 13:51:30 | Views: 4,741
Everything begins with an idea.  It might not be the brightest, it might not be groundbreaking, and you are most likely not the first to think of it, but it might be something worth working for. It might be something you are meant to see through. It might just BE something.

I have an idea. I have this idea that I might be really good at editing. In my experience doing something you love, usually makes you pretty good at it. Invested. Passionate. So I decided I would open up shop. I am going to find pieces from all over, bring those pieces to one place, and make them accessible to like minded people. Pieces I chose. Handpicked. Love.

My problem is I am a YES person. YES I will show at NYFW. YES I will give the MC Hammer pants a try. YES I will bake your wedding cake (almost always regret that one). And so here I am, YES I really think I can do this. After all how hard can it be? I'm not reinventing the wheel. Buy some old stuff, mark it up, flog it at the local flea market. Have a lovely time.

Turns out it's a teensy bit more complicated than that. I can't speak for the rest of the world, but here's how it goes in Los Angeles...

First you'll need a Sellers Permit (thats an hour or so online). You need to register your ficticious business name (thats a trip to the court house, get prepared to wait). Next you post an ad in your local paper (It's an old school law that makes your business legit, and I kinda love that it's never been changed). Some merchandise requires a police permit. I require two police permits and one state. That involves an orientation at the police department and a whole load of forms. You gotta get your business licence (City Hall for that one). You need to open up a bank account. You're going to need a federal tax ID and you have to handle your income tax etc. And thats not even half of it. Every time I visit a new office, I find out I need a new permit / license / form. There are City laws, County laws, State laws and Federal laws. It's a lot to follow, and it's not like you're handed a list. You're essentially covering your arse blind. And I am a company of one. Add an employee to that payroll and it's a whole other can of worms.

Is it worth it? YES. To me, so far, it is. Because all the red tape is only making me want it more. The anticipation is fantastic! I am literally chomping at the bit to buy my first load of old junk. And I have to say, all in all, the government officials have been kind and helpful. Especially at the Board of Equalization. They're my favourite. Thanks Sarah. 

By the time I sell my first piece, I will have achieved something great. I think it will be a moment in my life. Another goal I just went for. I am proud of that. Point is, if you like my blog and you like my taste, it's going to be available shortly. As long as no one else gets married. My oven needs a break.

More to come. ;-)
YES

ANN YEE

Posted 2013-03-01 15:42:44 | Views: 5,090
A N N   Y E E
Photography by Stephen Wilson
My wonderful friend, fashion forward designer ANN YEE presented her Fall 2013 collection at NYFW this February. ANN thinks outside the box and it pays off, speaking to a generation of women looking for something different. From her signature triple collar to her own original prints, ANN's collection screams unconventional edge. The only downside is that we have to wait until the fall to get our hands on it. In the meantime you can satisfy your need to stand out at www.annyeecollection.com where you can purchase her spring collection, also available in selected stores. 

PILOT SEASON PARDON

Posted 2013-02-12 11:59:19 | Views: 5,436
PILOT SEASON


I am primarily an Actor by trade. Pilot season is usually a six week run between February and the end of March when available actors audition non stop to book the coveted pilot. This year around 100 pilots are being made, a vast number of which will never even be seen, in fact more than the majority. A lucky few will make it to our TV screens, and even fewer will make it through the season. A handful will be renewed for a second season, and the most fascinating part is that it is entirely luck of the draw. We can all make educated guesses, but no one really knows what will or won't make the cut. 

In what way is this related to a style blog? Two ways, the first being a pardon for my absence. As much as I would love to blog all day everyday, during these few months I'm afraid I'll barely take a photo. The second is that every audition is for a different character. Each character has an identity, and the fastest way to translate your understanding of the characters identity is in your appearance.

So far in the past week I have been a young mother, a children's book editor, a beachy surfer chick, a cop, a very intelligent understated woman shopping for berries, a "can't get my shit together" personal trainer, a witch, and tomorrow I will be a lawyer. None of the above dress anything like me. In fact I think it's safe to say my version of style is rarely perfect for the part. My closet has to have costume options at all times, a plain suit I would never wear, chunky doctor shoes, a bright pink push up bra that should have been laid to rest years ago.... when you think about it, it's really quite fascinating. The way you dress say's so much about who you are, so... who do you want to be? And unlike the many girls dragging out their short black mini's to play "hot girl" you don't have to fit into anyone else's vision.... isn't that LIBERATING? WHO ARE YOU? Have some fun in your closet today and find out.


LOS ANGELES
PARDON
ME. YOU?

THE ADVANTAGE OF VINTAGE REPRO

Posted 2013-02-03 16:17:05 | Views: 8,072
THE ADVANTAGE OF VINTAGE
REPRO

PEARL
AND
EARL

Pearl and Earl can be found most days at REMIX on Beverly Blvd Los Angeles. REMIX is a hidden treasure dedicated to the faithful reproduction of the vintage shoe. And girls, we all know what that means. VINTAGE SHOES IN OUR SIZE! I have small to average feet coming in at a 7.5 US size, 38 euro, and in my many years of trawling through vintage goods, I have only found ONE PAIR that fit. But now thanks to owner Philip Heath, those usually tiny, impeccable pumps are available to all. Here's a selection of my favorite styles for more visit www.remixvintageshoes.com
REMIX is filled with large vintage posters of pin up girls. There's a charming eclectic vibe, and Pearl makes you feel right at home.

I love me some
ORIGINAL vintage but sometimes it's just not available. These shoes are well made, unusual, and give a certain spark of individuality to any look. So of course I had to buy a pair.

Ok two pairs.
Ok THREE!
But who's counting?

FLEA MARKET STYLE

Posted 2013-02-03 14:36:46 | Views: 8,243
STYLE
JOHNNY RAMIREZ - RAMIREZ I TRAN
Johnny is an old friend, the most stylish man I know, and soley responsible for the color of my hair. Jonny is a mad genius with a fashionista client list and a flair for all things beautiful . The BEST colorist in LA / NY / Miami, Johnny is opening a new salon with his partner ANH CO TRAN, another crazy talent, who just happens to be responsible for my cut. Check them out. http://ramireztran.com/
These are the lovely folks of the flea market. I find that creative places attract creative people, and god am I grateful. It's surprisingly hard to find people with individual style, which makes me wonder... Is fashion fading fast? Are we all too tired, or too busy to make the effort on a day to day basis? Or maybe we just aren't brave enough to dress the way we feel. Truth be told my closet is full of beautiful, crazy things that never get worn and I certainly find myself too busy to try. Sometimes playing it safe seems easier, but I know this: 
1. I want to remeber my life as being fun, and experimental.
2. I adore fashion and I want to be a part of it. 
3. Every child deserves to laugh at the way their parents used to dress. 
SO. Let's make a deal. I'll be me, you be you, and the world will be a much more colorful place. And if anyone feels like judging, screw em.
JOHHNY
ZIP STEVENSON
THANK YOU FOR STOPPING! If you were kind enough to stop, but didn't end up on my blog, you have AMAZING STYLE but I am a TERRIBLE PHOTOGRAPHER and for whatever reason I botched up your pic. But thank you kindly for stopping, and please keep dressing like a baller. The world appreciates it.

WHAT EVER HAPPENED TO THE HAT?

Posted 2013-01-30 16:58:31 | Views: 5,953
What ever happened to the hat?
MONTEZ AND
MELBA
THE HAT is more than missing from our generation. Sported, tipped or shed, there was once a time when a hat could speak a thousand words and now, we barely even speak the same language. In a world of LOL's and OMG's, have we gained so much fashion freedom, that we've forgotten how to dress? Milliner Montez Murphy hopes otherwise. And so do I.
This is MONTEZ MURPHY. Montez owns THE MILLINERY GUILD on Beverly Blvd in Los Angeles. Montez is a real character. I met her in the LA fashion district while stalking stylish folk for my blog, and before I even knew her name, she had invited me to shoot her store. Gosh am I glad that I did. There are times in your life when you meet truly special, unique people, and Montez is one of them. She is an artist. Gentle and passionate, her hats tell her story, and she's more than willing to share a few gems herself.

As I snapped my way around the store, one particular piece caught my attention. A purple hat in the shape of a 20's haircut. Montez told me she had made the hat after she lost her hair to cancer. A cancer that eventually lead to a heart transplant, as a result of chemotherapy. To see her today, a force to be reckoned with, you get a sense of the kind of woman she is. I can't see this fire cracker taking anything lying down, especially not the big C.

Montez has the patience of a saint. Answering all my questions, explaining her methods, showing me her work space and letting me rearrange her displays. She gives me artistic freedom, nothing is off limits, and she humors my need to try on EVERYTHING. At one point she asked me if I new Mondo. Anyone who watches project runway knows exactly who that is. It turns out that Mondo and Montez go back a long way, he is a regular customer, but more so, a friend. That's just who Montez is. She's magnetic. Creative people are drawn to her, and she is perfectly happy to give them her time.




The Millinery Guild
7767 Beverly Blvd . Los Angeles . CA . 90036
Tel: 213 985 4784
www.themillineryguild.com
themillineryguild@gmail.com
  www.chapeaudujour.blogspot.com

THE MILLINERY GUILD
The Millinery Guild has all the makings of an art gallery. Clean lines and pure walls. The hats, mostly created by Montez herself, some by HOUSE OF NINES, are artfully displayed and reasonably priced between $80 and $150 dollars, which is especially delicious when you discover they've been worn by the likes of Viola Davis and Dita Von Teese. Montez also offers a custom service for the more particular patron.

 
 BRING BACK THE HAT
The hat truly offers something no other piece of clothing can. Communication. Tossed in joy, shed in respect, or simply just tilted as a charming hello, the hat was a form of social connection long before the days of Twitter or Facebook. In a time where social graces are fading fast, I say we make strides to bring back the hat,
and hopefully the everyday pleasantries the hat once stood for, will follow closely behind.  

VIVA VIRGO

Posted 2013-01-29 19:15:32 | Views: 6,182
VIRGO
Downtown Los Angeles
A vibrant little store in downtown LA. Retro pieces are revamped and given new life in this local spot, owned by the creator of the imaginative goods. If you're looking for an item that is guaranteed to be a one off, this might just be your new haunt . Neatly cushioned in the heart of the fashion district, Virgo caters to the men and women of a bolder generation. These clothes make a statement. They simply scream fun.
CHeck out the websitE
here

IS IT WEIRD IF I TAKE YOUR PICTURE?

Posted 2013-01-29 17:31:41 | Views: 5,850
IS IT WEIRD IF I TAKE YOUR PICTURE?
I took a trip downtown to stalk my fellow folk.
Dilemma. Do I just get em', or is it slightly unseemly to chase people around with a camera? And so I began the awkward "Hiiii, I have a blog, can I???

Apparently you make friends quickly this way.

Let me introduce you to the women of the fashion district.

When I started my day I got into my car and made a trip I have made many times. I arrived in the LA Fashion District, parked my car in the same place I always park, and headed to Michael Levine, a reasonably priced spot for everything you could possibly need. I did come for fabric, lord knows I can't enter any kind of haberdashery and leave empty handed, but I really came to find some stylish folk. Armed with my Cannon T3i I slowly made my way around the store, more present than I've been in a while, assessing every shopper, waiting for the anti cookie-cutter customer. There she is! I found my first victim. But what to do now? I usually keep to myself in this environment, get what I need and get out, and in a funny way breaking the communication barrier was incredibly liberating. After the first " You have great style, may I????" it only got easier. Before I knew it I was swapping details, having a good old natter and making friends. How incredible! It was like a whole new world, and I loved it. I have a feeling fabric shopping will never be the same. Aren't these girls fab!?


The lovely lady on the far right, tunic and head scarf is Claire Oswalt. She is the co-founder of HOPEWELL . A company that creates Artisan bedding. The spirit of her studio stems from the Hopwellian Exchange System, a Native American trade route through which materials from far and wide are received, turned into handmade products, and traded.  Check out her website HERE