Wow, not sure I have ever seen an interactive ad as badass as this before. Who wouldn't want a Sprite shower at the beach? I'm sure plenty of little kids tried and tasted the water hoping for the real thing. Ha, love it!
This summer in Rio De Janeiro, the beaches were literally hot, and people need a way to refresh themselves with a cool-down. This is where that whole “free soda refill” idea came in handy. Sprite saw a unique opportunity. Instead of giving out free Sprite, (which is nice yet not exactly revolutionary), they instead thought big, Really big. The soda maker literally created the worlds biggest soda fountain, with which people could go and refresh themselves not by having a free refill of soda, but a free shower.