Keeping in mind the direction your company or product you are selling wants to go, color may play an important role in that as well. Males and females have different favorite colors and least favorite colors. Knowing this the choice of color actually can play a big part in if a person will buy the product or not. Do you remember I time where you went to a store to buy a product and made a decision based on what one looked better in your eyes? Color just won the sale for the company. Even though a favorite color can differ for each person companies have figured out how to attract there customers based on surveys.

It’s funny to think something as simple as color can impact us during our buying decisions or even the way we feel. Whether it’s how you feeling when you wake up and you subconsciously put on a certain color outfit, or what color makes you feel confident, and makes your whole overall mood change. Weird things that you don’t even think matter have been proven to affect people in positive ways. For example if you’re a woman going on a date you should wear red because red is the color of passion and get other peoples heart pumping. If you’re a man going on a date you should wear blue because that is more of a stable color, and girls like to see a stable man. The color blue well also calm and relax both people to calm nerves. While on the other hand if you want to be seen as aggressive you wearing the color black will do so. In the NHL they changed it so the home teams had to wear white jerseys, and this made less penalties for aggression when they wore white jerseys rather than black jerseys. (Science of the People)

My conclusion to the research I have done is I believe that colors do have somewhat of an effect on peoples buying decisions and personal mood. I do however believe we will never know all the affects that color has on people because of people’s different perceptions, and what they went through personally in their lives. It is still an interesting topic that will be up for discussion in the world of psychology, and it would be interesting to see if they did another survey ten years down the road if the effects of color will change based of different cultural and society changes that take place generation to generation.

Works Citied

Ciotti, Gregory. "The Psychology of Color in Marketing and Branding." The Psychology of Color in Marketing and Branding. N.p., 6 Aug. 2013. Web. 02 Dec. 2014.

Cherry, Kendra. "Can Color Really Change How You Feel and Act?" About. N.p., n.d. Web. 30 Nov. 2014.

Van Edwards, Vanessa. "10 Ways Color Affects Your Mood - Science of People." Science of People. N.p., n.d. Web. 03 Dec. 2014.

 

Why is color such a powerful force in our lives? Have you ever experienced any alterations of the mind and body when it comes to colors? It is said that colors have an effect on people’s mood, feelings, and behaviors even though color perceptions are subjective there are universal meaning of colors. Warm colors like red, orange, and yellow are known from feeling warmth and comfort all the way to anger. Knowing this relatively new information it started a whole new way to market products, brands, and service effectively.

Sir Isaac Newton discovered when pure white light passes through a prism, it then separates into visible colors. Each color made up with a single wavelength and cannot be separated by any further colors. You can however combine lights and or mix paint to make a color from other colors. (Cherry)

Personal preferences, experience, upbringing, society, and context all have a role in the effect colors have on us. We as people associate colors with moods, and or objects. When you think of a pencil what color is it? Chances are its yellow because 75% of pencils you see are yellow. There is importance and advantages companies can use knowing personal preferences of color through gender, our society, and context in which the color is seen.

Color Emotion Guide:

Yellow: known for optimism, clarity, and warmth. Examples of logos include Subway, Nikon, and BestBuy.

Orange: known for friendly, cheerful, and confident. Examples include Nickelodeon, Payless, and Fanta.

Red: known for Excitement, youthful, and bold. Examples include Netflix, CNN, and Target.

Purple: known for creative, imaginative, and wise. Examples include Taco Bell, Yahoo, and Welch’s.

Blue: known for trust, dependable, and strength. Examples include Dell, AT&T, and Facebook.

Green: known for peace, growth, and health. Examples include BP, Starbucks, and John Deere.

Grey: known for balance, neutral, and calm. Examples include Cartoon Network, New York Times, and Wikipedia. (The Logo Company)

God bless-Deanna 

I am experimenting with a new format for the weekly e-blast. Instead of including all content on one page, information in this version is organized and displayed on separate pages in a digital magazine style. Sections are included for school, public library, parks and recreation, and community news. I hope that you find this format more useful and easier to navigate than the previous style. I will be looking for your feedback about which style you prefer in a few weeks. 

I hope that you and your family had a very Happy 

Thanksgiving together, and that the snow did not impact

any travel plans that you had. I spent Thanksgiving with my parents, siblings, nieces and nephews. Although I was grateful to spend family time with them, I missed being with my daughters and their husbands. My older daughter Sara and her husband are traveling in Southeast Asia, while my younger daughter Jenny and her husband are visiting his parents in the Florida Keys. It seems like just yesterday they were in elementary school, and now they are all grown up!

in life. The older I get,the faster time seems to

pass by. It is so easyto get caught up in the 

frenzy. My wish for all of us is that we slow down to focus on what matters the most - our family and our children - and work together to provide the best possible environment that our children can learn and thrive in. Thank you for all that you do to make that happen at GCS!

Best wishes,

Angela Rossbach

 

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