Beck’s, the most popular German-style beer in the world, has taken over walls across Miami this summer for the art and community revitalization campaign “Urban Canvas” .
Twelve Miami-based artists have created 15 murals in Wynwood, Little Haiti, Little Havana and Hialeah. Beck’s aim is to “foster progressive thinking in Miami” and create a “community-focused art project aimed at neighborhood revitalization.”
Wynwood has been the center for street art for a few years now and mural projects are nothing new here but Beck’s introduced its multinational corporation support and exposure while respecting the local art scene and artists. Beck’s also decided to include neighborhoods lesser known for their respective art communities and create additional programming throughout the summer.
Says Beck’s Regional Marketing Director Mateus Schroeder, “The artists we’ve invited to participate in this project are helping to shape the local culture and we are excited to share their creations with Beck’s drinkers and support events in these respective communities that everyone can appreciate.”
The “Beck’s Urban Canvas” launch party took place at Wynwood Walls on July 23, 2015 with, of course, a lot of complimentary Beck’s as well as hors d’oeuvres by Wynwood Kitchen & Bar, music, art and special giveaways.
2 Alas, Abstrk, Diana Contreras, Don Rimx, Ernesto Maranje, Hoxxoh, Jessy Nite, Jose Mertz, Magnus Sodamin, Trek 6, Typoe and Tatiana Suarez