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Who Is The Queen Of Hearts?

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First up, tell us a bit about yourself



I'm a singer/songwriter/producer born in Ethiopia, raised mostly in New York City but also around the world; the Caribbean, Africa, Europe because my parents were international civil servants. I'm still relatively new to the music industry in the sense that people are still just finding out about me but I have been singing, writing and performing for many years, hoping to break through and one day sell out stadiums. I believe in my dreams, and I go hard for them.



Can you share some highlights of your career so far please?



My first single was a song I wrote and produced and put out myself on my own label called "Love This Lifetime". It got a pretty good response from youtube, which led to DJ's in the UK and in the Caribbean playing it. It charted in the UK, which led to remixing it with Bounty Killer, a legend in the Dancehall. That remix and the video for it got played in a lot of places. It wasn't a huge commercial hit all over the world but it traveled far and wide; it charted in the UK twice more and got added to MTV UK and MTV Base. These are awesome results considering I was the sole person who ran the record label. It was pretty much just me, my laptop and tiny shoe string budget the whole time.



You are promoting your new single as “The Queen of Hearts.” What’s the idea behind the project?



There are several reasons why I decided to do it this way: For one, the album, which sort of wrote itself is called The Queen of Hearts. Initially the first song I wrote for it. which came out of nowhere for me, was called "Queen of Hearts". I was really broken-hearted at the time and it was really empowering to think of myself as The Queen of Hearts. Also, there have been other musical artists squatting on my trademark, and I wanted to make it really obvious to people who were confused by the brand dilution, that we were different. But the final reason, and the one that really speaks to me, is that this album made me realize that there is no greater power than being the Queen of your own Heart. That was a personal lesson. And I wanted everything related to this album, to have that message on it because that is what I have to say in the world.

 

The “Who is the Queen of Hearts” project is quite secretive. Why did you choose to keep your name a secret?


I just feel that the business of promoting music has become about how far people can shove a brand down your throat. And as a consequence of focusing on sales and marketing, the music people are putting out, does not even necessarily feel that good going down. I wanted people to focus only on my music and like me for that, not for how much money I can spend on smoke and mirrors. Also I just finished an album called The Queen of Hearts (Valentine's Day, 2013) so I figured it would be just be more fun to introduce myself as the question, since most people are just hearing about me for the first time. Hopefully they like "Technicolor" enough to find out my real name.

 

You wrote a “Queen of Hearts” Manifesto. Please elaborate.

 

The music business right now is really interesting. On one hand we all have access to the same tools, which are cheaper than ever before: recording, shooting video, ways to share... but breaking though the noise of the multitudes still requires a lot of money, and the odds of becoming known as a musician these days can be slimmer than ever given the sheer number of people recording music now is greater than ever before. At the same time fans, have this awesome power now too. If they really get behind something, it can have a fair shot to get out there and stay out there. They can create reactions that are viral. That is a beautiful thing. Independent artists really need fans to champion them so they can finance their projects and continue to make music. Quality music takes money to make. Just because you can download a song for free, does not mean no one spent money to make it. Unless it came from a major, chances are someone really struggled to make something of quality for you to enjoy. Since file sharing changed the way we consume and experience music, fewer people are able to make a living on recorded music than ever before, so a lot of great music does not get funded. Meanwhile there is still this persistent complaint that there is a lack of quality in pop music. Fan support has the power to change that. The Manifesto was a little bold but I do think people need it posted up on their radar that they have the power to support artists that make the music they want to hear, whether that artist is on a label or not. It's easy for fans forget that, which is fair, we are all busy, but fans do have the power and it's awesome when they use it. I really am just speaking in support of all indie musicians. Yes, I want people to support me, but ultimately it's an important conversation for people to be having for the sake of good music in general. I'm a fan, too.

 

Your new single “Technicolor” features a new sound. Which direction is your music taking?


I like to think that popular music is a conversation that is happening all over the world, by many different people all at the same time and I just want to participate. I focus on writing the best songs I can write and producing them in a way that allows me to connect with as many people as I possibly can. I nearly got stuck in a genre box with the Bounty Killer record; everyone assumed I was a one trick pony that was only interested in Reggae/Dancehall. I love that music but it's only one facet of what I do. My performances and production might traffic in a lot of culture because my life experience has me moving in and out of many world cultures, but ultimately I write, sing and produce pop songs. The songs dictate the production style and that has a lot to do with what is happening in music when I put the recording out. I want have a relevant voice in the pop conversation and to make music that is universal so I can invite as many people to the party as I possibly can.


“Technicolor” also has a new video. What is the concept behind the video?


It's funny, I did not have a lot of money to make the video, so we got footage from a variety of sources. I went out with a camera and walked around shooting people that inspired me, then we edited it up to capture a feeling that was universal and felt good. I didn't want the video to be about romantic love, because romantic love is only one type of love. It's beautiful but agape is more interesting and I wanted the video to spark that in people. I literally want people to feel more alive after experiencing my sonic and visual work and hopefully take that out into their lives and relationships. I also did not want to be in the video. I'm sure I'll have tons of chances to make performance videos in the future, but the stars of this song and video are all kinds interesting human beings just being awesome and engaged in living a full life and I was more interested in watching them.

 

Who did you work with on the video?

 

I directed the video. I got my degree in Film, but I never really did anything with it. I dusted it off, because I was working with such a small budget initially, but now I'm realizing that making the visuals myself is just another way I can tell my stories as a musician. I collaborated with a few really talented Editors to help me pull it all together: Aurora Halal, Wilmer Arellano and Greg Reitman all jumped in at different points.

 

What inspired the song? What’s the story?

 

The song "Technicolor" was written as I was coming out of a really tough period in my personal life. The stress of being an independent artist was starting to take it's toll, I had gone through a heartbreak. I was feeling very lost but there was still this inspiration in me to keep moving forward, especially when I thought of all the people that have touched my life. I was not in love with anybody in particular, I was feeling in love with life itself and that feeling is truly what keeps me putting one foot in front of the other. That song made me feel more inspired to go out and keep chasing my dreams.

 

You are an independent artiste. What are the positives and negatives of working independently?

 

The positive is the creative freedom. Literally, I am never having conversations with anyone about whether or not anything I am doing musically is a good idea or not. I write the song, I hit the studio, and no one is really ever really weighing in on the final product until it's done. There is no committee. Once it is done, I send it to my Manager for feedback and to be honest he rarely suggests changes. What you hear on record comes directly from my heart, right to your ears, without a ton of opinions filtering the process and I think you can hear that on the recordings somehow. The negatives are that I am nickel and diming it the whole time and robbing Peter to pay Paul. There are times when it would be generous to call my budget a shoe string budget and I work hard to get the money together and make time to finish projects, while I balance an actual job. And the unpredictability of never knowing if anyone is every going to enjoy your work can also be really stressful, there are also quality of life issues when you make your life about your art. The only logical reason to be doing music in this fashion is because you love it, because the process itself is not very glamorous or easy.

 

You are based in New York. What are some of your favorite hang out spots?

 

I'm a big fan of Red Rooster and the nightclub downstairs, Ginny's. I also hang out at Spur Tree and Miss Lily's.

 

What else are you planning?


The Album, The Queen of Hearts is done, we're just at the mixing phase right now. I have an IndieGogo campaign where fans can get involved in making sure that we get that done right. It's on the website:

www.whoisthequeenofhearts.com.

 

Any and all support is welcome, even if it's spreading the word.

I've been rehearsing my new band for the last 6 months, and getting the live show together so we can really have something spectacular for people when we start touring in 2013. I'm working on booking those dates now, so people should sign up for the mailing list, follow me @myqueenofhearts or go to the website

www.whoisthequeenofhearts.com to find out more. And demand me in your city, I'll go anywhere you are. We have a great live show lined up.

 

Your new website www.whoisthequeenofhearts.com is interactive. How important is communication with your fans and how can people get involved?


To me, fan interaction is everything. My fans are my bosses, I make music for them. I need them to keep making music and I make no secret of that. I ask them to get involved, to tweet me, to share my music. But with The Queen of Hearts campaign, I am taking it a step further and asking them questions about their lives, because I genuinely find them interesting and I want to converse with them in a deeper more meaningful way. My fans inspire me to keep chasing my dream, so I want to keep nurturing those relationships and deepening that connection.




PAST, PRESENT

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ENJOY THE PRESENT MOMENT!



Inspiring Words from Tupac Shakur

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BETTER DAYZ!

We are living in crazy times. High unemployment, high gas rates, crazy weather and war. Sometimes we need some words of encouragement, don't we? Who better else to speak to us then the legendary Tupac Shakur!? Here I compiled a list of inspiring words by the man that went against all odds and changed popular culture forever. Keep your head up!

"Reality is wrong, dreams are for real." 

"You gotta keep your sense of humor. You gotta be able to smile through all this bullshit."

"Just cuz you live in the ghetto doesn't mean you can't grow"

"Get off your ass if you plan to be rich.”



Disney's Newest Princess

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Disney's New Princess.



The Patron Cat

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Señor, one more shot of Patron please, dale! 



Sandy Damage Estimated at $50 Billion

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the wicked

DAMAGE

Estimates of the economic losses caused by Hurricane Sandy earlier this week reached $50 billion as experts assessed the costs of severe property damage, shut-down subways and power outages.

 

On Thursday, Eqecat Inc. said it expects storm-related losses to fall between $30 billion and $50 billion. Of that, $10 billion to $20 billion will be insured, according to the firm, which calculates estimates for insurers.

 

Earlier this week, Eqecat had said that damages could reach $20 billion, with up to $10 billion in insured losses.

 

Several governors of affected states have declared this week that homeowners will not have to pay hurricane deductibles on insurance claims, reasoning that Sandy was not a hurricane when it made land.

 

New York Gov. Andrew M. Cuomo said in a statement that such deductibles typically range from 1% to 5% of a home’s insured value -- up to $15,000 for a house insured for $300,000.

Separately, analysts predict some $500 million in lost advertising revenue due to the storm, according to media research company Pivotal Research Group. That's about 1% of the quarter's revenue for the industry.



Halloween Cancled Thanks to Sandy

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Tricked or Cheated?

 

 

Gov. Chris Christie has signed an executive order postponing Halloween celebrations in New Jersey because of "unsafe conditions" resulting from megastorm Sandy.

 

"I've taken this action to minimize additional risks to lives and the public safety as we begin the process of rebuilding and recovering from Hurricane Sandy," Christie said Wednesday. "In too many communities in our state, the damage and losses from this storm are still being sorted out, and dangerous conditions abound even as our emergency management and response officials continue their work. As governor, it is my responsibility to use all available resources of the state government to protect against the emergency created by Hurricane Sandy -- postponing Halloween celebrations by five days is a commonsense and necessary step to accomplish that."

 

Sandy has also caused the cancellation of New York's Greenwich Village Halloween parade, officials said. For the first time in 39 years, a parade that attracts hundreds of thousands of tourists and about $90 million in visitor dollars won't take place, the Los Angeles Times reported.

 

Halloween cancled? Postponed? What gives? Thanks to Sandy aka Frankenstorm, Halloween sucked this year, in more ways then one.

Via: UPI



The Peace of God

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Legs & Lipstick: The happy holidays issue

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Net zoals wanneer je op zoek gaat naar een lange,  zwarte jas
en terugkomt met 5 shirts, 2 paar schoenen, kilo’s aan accessoires én tromgeroffel...  een korte, bruine jas (!!) ,
zo verliep ook mijn zoektocht naar het perfecte kerstcadeau dit jaar!

Ik heb vanalles gevonden én geadopteerd (zo noem ik dat tegenwoordig) ,
maar niets blijkt van enig nut te zijn (wat dan wel weer onder de noemer kerstcadeau valt)
en al mijn cadeautjes zijn verre van geslaagd (als in: not that personal and overall not that great...).


Hoe komt het toch dat telkens je iets écht nodig hebt,  de enige weg erheen een hindernissenparcour blijkt te zijn dat het universum met veel liefde voor jou heeft uitgestippeld? (#fuckmylife!)
Zeker op momenten als deze kruist mijn pad dat van duizenden andere (hopeloos op) zoekenden en slaag ik erin volslagen vreemden meer tegen het lijf te lopen dan mijn eigen vrienden en familie (letterlijk dan).
So fuck this shit ,
volgend jaar ga ik shoppen met helm én bokshandschoenen en u bent bij deze gewaarschuwd,

I need my personal space!

Wat ik wel heel fijn vind aan kersmis zijn kerstbomen!
Hoewel ik ervan overtuigd was een perfecte “fake” te willen (geen werk, altijd mooi en liefst al versierd),

ben ik toch gezwicht voor een real exemplaar! En eerlijk is eerlijk, de mijne valt best mee!
Na zijn” kerstboom phone home” gehalte te verminderen door de uitstekende takken aan de top te snoeien, het 2uur durende gevecht om hem eindelijk recht te krijgen en het gezellige versierwerk waarbij slechts de helft van mijn kerstballen gesneuveld zijn, ben ik best tevreden met mijn creatie (dus posten op facebook die handel :-) )

En aangezien ik zelf nog geen kinderen heb en de foto’s van ieders “mini me”
the world wibe web domineren nowadays, vaak in kerstkostuum,
heb ik besloten zelf ook mee te gaan in de hype en mijn mopshond aan te kleden!

So happy holidays everyone! Geniet ervan!!

 

 

 

 

 

 

Iana
xoxo 

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Esmeralda Alvarez Leyva

 


FEMALE

1m 67

Born in 1994

Werk:
Verkoopster Hollister.CO
 
Studie: Bedrijfsbeheer




Hoe vaak ga je gemiddeld shoppen en waar?
Bijna elke dag! Online,Antwerpen(Meir), Nederland,Duitlsand.

Hoeveel geef je gemiddeld uit aan kleding per maand?
500/700euro

Favoriete winkels/merken?
Louis Vuitton, Philipp Plein, 7jeans, Juicy Couture, Prada

Favoriete online shops?
Asos

Heb je een style icon?
Neen niet echt.

Volg je modeblogs? Zoja, welke zijn je favorieten?

Neen niet echt.


Hoe zou je je eigen stijl omschrijven? 
ik zie heel graag studs, skulls, zwart is het meest wat je in mijn kast kunt vinden!
Overdag draag ik het liefst 8jeans mijn zware botjes met studs op Louis vuitten en een veel te grote trui, chill modus,
maar voor het uitgaan zie ik me het liefst op high heels en een strak kleedje. 


Wat zijn je favoriete items uit je garderobe & waarom? 
Mijn Philpp Plein Jeans! <3
Licht grijs met op de achterkant doodskoppen van swarovski steentjes. De broek werkt op warmte dus verkleurd in het wit als je hem aanhebt zo word hij gevlekt, mega cool!!! :D

MUSTHAVE summer 2012:
Louboutins, Moncler, Louis Vuitton Bag’s.

SHOPTIP:
Shop till you drop!!!

On your wishlist:
Hermes BIRKIN, Alexander mcqueen clutch.

PLACE TO BE next month/summer :
CUBA, MIAMI, MEXICO


PERSONAL

Favourite Food : 
Mac Donalds

Favourite Drink(s) : 
Mojito


Favourite Colour(s ): 
Black, grey, white

Favourite People:
Adriana Lima

Favourite Films / Series : 
Desperate housewives

 

Favourite Music : 
R&b, reggeaton

Best way(s) of spending time : 
FRIENDS,SHOPPING, PARTY

Looks up to:
Adriana Francesca Lima

Je hebt Cubaanse roots, kan je ons daar iets meer over vertellen?
Mijn beide ouders zijn van Cuba afkomstig en ik ben er zelf ook geboren.
Toen ik 6,5 jaar oud was zijn we naar België gekomen (mijn mama en haar Belgische vriend). 
Mijn familie woont daar nog wel nog steeds, dus we gaan zeker jaarlijks op reis naar Cuba om ze allemaal eens te bezoeken! 

Je bent nog maar 18! Studeer of werk je? 
Ik studeer momenteel nog en heb zeker interesse om nog verder te studeren! 
Ik woon momenteel ook nog thuis en ben niet echt van plan om op kot te gaan. 
Binnen een jaartje of 3 ga ik wel samen wonen met mijn vriendje. 
Brothers or sisters?
2 zusjes Malena(4j) & Thalia(12j)

Heb je huisdieren? 
2 hondjes Gucci & Coco (chihuahua's) 

Heb je een vriend of happy single?
Ik heb al 3 jaar een vriendje!

Waar ga je meestal uit?
Noxx, Jaloux

Is dit nu ook een soort ‘job’ voor jou, uitgaan? 
Ja het is idd een job geworden. Het is echt super leuk! Uitgaan, plezier maken,
met mensen op de foto gaan, 
vip hostessen zijn,... 1 van de leukste jobs denk ik ;) 

Je bent net 18, en stond al in P en ché. Hoe ben je ‘ontdekt’?

Goh,heel toevallig eigenlijk! Via FB hadden ze foto's van mij gezien
en zo hebben ze contact met me opgenomen. 


Hoe waren de reacties?
Je hebt altijd positieve maar ook negatieve reacties, maar iedereen die ik graag heb ,
zoals mijn familie en vrienden , waren allemaal wel super blij voor me!

Smaakt het naar meer?
Ja zeker :D!!! 

Wat zijn je ambities als model? En qua studies/werk? 
Mijn bedrijfsbeheer behalen en een eigen winkel opstarten. Een eigen winkel hebben is echt altijd mijn droom geweest en ik wil dat combineren met modellenwerk. Als model wil ik zover mogelijk geraken, maar je mag er natuurlijk nooit te hard op hopen want er zijn maar weinig die het écht maken...
Maar ik ben wel heel ambitieus , dus ik ga ervoor en hoop in zoveel mogelijk magazines te kunnen staan. 

Vanwaar komt je liefde voor mode?
Als klein meisje vond ik het altijd al geweldig om mij op te maken, ik vond het toen ook zelfs al geweldig om op foto te gaan, dus de passie voor het modellenwerk had ik ook al van kleinsaf :-).

Waarom is adriana Lima je favoriete persoon? Kijk je naar haar op?
Ze is super mooi en haar uitstraling vind ik geweldig! Ze staat ook niet altijd hetzelfde op foto's ,wat je bij veel modellen wel hebt! Elke foto die je van haar ziet is anders. Ze is mijn favoriete Victoria Secret Angel.

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starring

LET'S

TALK

FASHION

Baby!

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STREETSTYLE

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TRASH -

FASH

"Don't throw it all away!"

Embrace your inner designer

Esmeralda Alvarez Leyva



Vampires Are Sexy - Frank Langella

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Why Did Obama Deny The Seals?

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OBAMA CALLED THE SEALS 

OBAMA CALLED THE SEALS 

AND THEY GOT BIN LADEN 

THE SEALS CALLED OBAMA 

AND THEY GOT DENIED 



Atlantic City, NJ Pounded

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Waves crash against a previously damaged pier before landfall of Hurricane Sandy, Oct. 29, 2012, in Atlantic City, N.J. Tens of thousands of people were ordered to evacuate coastal areas as big cities and small towns across the U.S. Northeast braced for the onslaught of a superstorm threatening some 60 million people along the most heavily populated corridor in the nation.

A.C. NJ

hit hard 



Sponge Bob Fashion

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Sponge Bob Gear...

Keeping it real 4 lyfe.

What you know about it boy! 



Disney buys out Lucasfilms for 4.5 Billion!

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According to a press release given to Street Insider, Disney is already planning Star Wars Episode VII for release in 2015! And on a conference call with reporters, Disney execs said they aim to put out a new live-action Star Wars film every two to three years.


Here’s the official quote from Lucas: 

For the past 35 years, one of my greatest pleasures has been to see Star Wars passed from one generation to the next,” said George Lucas, Chairman and Chief Executive Officer of Lucasfilm. “It’s now time for me to pass Star Wars on to a new generation of filmmakers. I’ve always believed thatStar Warscould live beyond me, and I thought it was important to set up the transition during my lifetime. I’m confident that with Lucasfilm under the leadership of Kathleen Kennedy, and having a new home within the Disney organization,Star Wars will certainly live on and flourish for many generations to come. Disney’s reach and experience give Lucasfilm the opportunity to blaze new trails in film, television, interactive media, theme parks, live entertainment, and consumer products.

Disney has purchased LucasFilm for a whopping $4.05 billion. And the Mouse House already has big, big plans for George Lucas’ world. 

DISNEY BUYS 

LUCASFILM FOR 4.05 BILLION. 

According to a press release given to Street Insider, Disney is already planning Star Wars Episode VII for release in 2015! And on a conference call with reporters, Disney execs said they aim to put out a new live-action Star Wars film every two to three years.


Here’s the official quote from Lucas: 

 

For the past 35 years, one of my greatest pleasures has been to see Star Wars passed from one generation to the next,” said George Lucas, Chairman and Chief Executive Officer of Lucasfilm. “It’s now time for me to pass Star Wars on to a new generation of filmmakers. I’ve always believed thatStar Warscould live beyond me, and I thought it was important to set up the transition during my lifetime. I’m confident that with Lucasfilm under the leadership of Kathleen Kennedy, and having a new home within the Disney organization, Star Wars will certainly live on and flourish for many generations to come. Disney’s reach and experience give Lucasfilm the opportunity to blaze new trails in film, television, interactive media, theme parks, live entertainment, and consumer products.


Source: io9



Ford: Think You Can

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Sandy Damage - Financial District

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Sandy: The Bitch 

Cars float in a flooded below-street-level parking area in the Financial District on Tuesday.

Via: CNN



John Lennon on Hurricanes

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- John Lennon 



Halloween Party! (Old School Edition)

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Art Live Fair 2012

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