In a study called “The Impact of Color in Marketing” researchers found that 90% of judgments about products are made off color. If you look back at the color emotion guide you will see that holds true. For example the color red is known for excitement and bold and the companies listed that have red in them really represent the color. (Ciotti)
Keeping in mind the direction your company or product you are selling wants to go, color may play an important role in that as well. Males and females have different favorite colors and least favorite colors. Knowing this the choice of color actually can play a big part in if a person will buy the product or not. Do you remember I time where you went to a store to buy a product and made a decision based on what one looked better in your eyes? Color just won the sale for the company. Even though a favorite color can differ for each person companies have figured out how to attract there customers based on surveys.
It’s funny to think something as simple as color can impact us during our buying decisions or even the way we feel. Whether it’s how you feeling when you wake up and you subconsciously put on a certain color outfit, or what color makes you feel confident, and makes your whole overall mood change. Weird things that you don’t even think matter have been proven to affect people in positive ways. For example if you’re a woman going on a date you should wear red because red is the color of passion and get other peoples heart pumping. If you’re a man going on a date you should wear blue because that is more of a stable color, and girls like to see a stable man. The color blue well also calm and relax both people to calm nerves. While on the other hand if you want to be seen as aggressive you wearing the color black will do so. In the NHL they changed it so the home teams had to wear white jerseys, and this made less penalties for aggression when they wore white jerseys rather than black jerseys. (Science of the People)
My conclusion to the research I have done is I believe that colors do have somewhat of an effect on peoples buying decisions and personal mood. I do however believe we will never know all the affects that color has on people because of people’s different perceptions, and what they went through personally in their lives. It is still an interesting topic that will be up for discussion in the world of psychology, and it would be interesting to see if they did another survey ten years down the road if the effects of color will change based of different cultural and society changes that take place generation to generation.
Works Citied
Ciotti, Gregory. "The Psychology of Color in Marketing and Branding." The Psychology of Color in Marketing and Branding. N.p., 6 Aug. 2013. Web. 02 Dec. 2014.
Cherry, Kendra. "Can Color Really Change How You Feel and Act?" About. N.p., n.d. Web. 30 Nov. 2014.
Van Edwards, Vanessa. "10 Ways Color Affects Your Mood - Science of People." Science of People. N.p., n.d. Web. 03 Dec. 2014.
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