Nolan St.Aubin

Keeping in mind the direction your company or product you are selling wants to go, color may play an important role in that as well. Males and females have different favorite colors and least favorite colors. Knowing this the choice of color actually can play a big part in if a person will buy the product or not. Do you remember I time where you went to a store to buy a product and made a decision based on what one looked better in your eyes? Color just won the sale for the company. Even though a favorite color can differ for each person companies have figured out how to attract there customers based on surveys.

It’s funny to think something as simple as color can impact us during our buying decisions or even the way we feel. Whether it’s how you feeling when you wake up and you subconsciously put on a certain color outfit, or what color makes you feel confident, and makes your whole overall mood change. Weird things that you don’t even think matter have been proven to affect people in positive ways. For example if you’re a woman going on a date you should wear red because red is the color of passion and get other peoples heart pumping. If you’re a man going on a date you should wear blue because that is more of a stable color, and girls like to see a stable man. The color blue well also calm and relax both people to calm nerves. While on the other hand if you want to be seen as aggressive you wearing the color black will do so. In the NHL they changed it so the home teams had to wear white jerseys, and this made less penalties for aggression when they wore white jerseys rather than black jerseys. (Science of the People)

My conclusion to the research I have done is I believe that colors do have somewhat of an effect on peoples buying decisions and personal mood. I do however believe we will never know all the affects that color has on people because of people’s different perceptions, and what they went through personally in their lives. It is still an interesting topic that will be up for discussion in the world of psychology, and it would be interesting to see if they did another survey ten years down the road if the effects of color will change based of different cultural and society changes that take place generation to generation.

Works Citied

Ciotti, Gregory. "The Psychology of Color in Marketing and Branding." The Psychology of Color in Marketing and Branding. N.p., 6 Aug. 2013. Web. 02 Dec. 2014.

Cherry, Kendra. "Can Color Really Change How You Feel and Act?" About. N.p., n.d. Web. 30 Nov. 2014.

Van Edwards, Vanessa. "10 Ways Color Affects Your Mood - Science of People." Science of People. N.p., n.d. Web. 03 Dec. 2014.

 

Why is color such a powerful force in our lives? Have you ever experienced any alterations of the mind and body when it comes to colors? It is said that colors have an effect on people’s mood, feelings, and behaviors even though color perceptions are subjective there are universal meaning of colors. Warm colors like red, orange, and yellow are known from feeling warmth and comfort all the way to anger. Knowing this relatively new information it started a whole new way to market products, brands, and service effectively.

Sir Isaac Newton discovered when pure white light passes through a prism, it then separates into visible colors. Each color made up with a single wavelength and cannot be separated by any further colors. You can however combine lights and or mix paint to make a color from other colors. (Cherry)

Personal preferences, experience, upbringing, society, and context all have a role in the effect colors have on us. We as people associate colors with moods, and or objects. When you think of a pencil what color is it? Chances are its yellow because 75% of pencils you see are yellow. There is importance and advantages companies can use knowing personal preferences of color through gender, our society, and context in which the color is seen.

Color Emotion Guide:

Yellow: known for optimism, clarity, and warmth. Examples of logos include Subway, Nikon, and BestBuy.

Orange: known for friendly, cheerful, and confident. Examples include Nickelodeon, Payless, and Fanta.

Red: known for Excitement, youthful, and bold. Examples include Netflix, CNN, and Target.

Purple: known for creative, imaginative, and wise. Examples include Taco Bell, Yahoo, and Welch’s.

Blue: known for trust, dependable, and strength. Examples include Dell, AT&T, and Facebook.

Green: known for peace, growth, and health. Examples include BP, Starbucks, and John Deere.

Grey: known for balance, neutral, and calm. Examples include Cartoon Network, New York Times, and Wikipedia. (The Logo Company)

Day 1

I thought I’d experience DC a little bit so I walked around all the memorials and monuments. That’s some of the most beautiful artwork in this nation I can promise you that. I can also promise you that I think I’m going insane.

Day 2

I was woke up early from the man who brought me here, I was scared. He told me who the assassination attempt was on and me being the perfect illuminati hating person I was the right person for the job. He then explained to that I can change the world in just 5 days.

Day 3

I was handed my weapon for my assassination attempt the first time the weapon of choice for this mission was something I never expected.

Day 4

Practicing with needles all day I am so tired of it, but the one thing I want the most is to stop the illuminati from continuing to sabotage our country. The president has a formal dinner at the white house in 3 days and guess who got me in to do my job, obviously the guy that gave me the weapon who shall remain anonymous.

Day 5

Done with my training all there to do is wait for this formal dinner I hope they have good food.

Day 6

The nerves are starting to kick in, I almost thinking about backing out but I can’t. I can’t because I know too much already I am a political threat to the United States of America.

Day 7

Today I learned something about myself. I learned I am responsible for the death of a president who could’ve been one of the greatest all time. I also learned that the president wasn’t in on the illuminati, I was so insane on the illuminati they got me good. They were the ones who made me do this I should’ve known all along. They promised me my life will never be the same again, and that don’t be surprised if I’m found dead in a “car crash” somewhere and never heard of again. I’m glad I was able to keep this journal away from the beast to share my story. I’m sorry I couldn’t explain everything with detail you have to understand who I was dealing with, I hope one day this journal of mine will be found and exposed to the whole world. At this moment I wish I just thought I’d know the truth instead of the truth actually being reality. I wish I was at the Denver Airport just watching planes fly in and out. I wish a lot of things but my wish is for my name not be forgotten and this story not be forgotten.

Sincerely, Austin

 I was just sitting in the airport watching planes come and go, this is a hobby of mine since there is nothing else to do in Denver Colorado. I’ve been sitting here waiting for mine to arrive for hours now. Since there is nothing to do in this town and it doesn’t fit my needs I’ve decided to do something better with my life something everyone else is too scared to do. Let me tell you who I am before I jump into my plan. My name is Austin and I’m 23 years old, also I’m a college graduate with a degree that doesn’t even matter, and live on my own. In the boredom of the everyday job that I hate, and the living on my own I began to do a lot of research that I thought was interesting. I started actually paying attention to the news and realizing the control system of a society we live in. See why one of my very few hobbies is to sit at the Denver International airport is because it’s said to be ruled, and the secret meeting place of the people who really rule the world, the illuminati. They are the reason everything that happens happens, they control what you see on the media, and they pretty much rule the United States. So here I am still sitting waiting for my plane to arrive, yes my plane. I am currently on my way to stop the government and spread the word about the illuminati. The plane ride sucked it was a 3 hour flight from Denver to Washington D.C. the plane was constantly shacking, the airlines food was terrible, I didn’t get to nap because I was squished in between two bigger guys, but that out of the way I should tell you something. I am on a mission, a secret mission that’ll all make sense when it is finished in 7 days.

One week into this journey of being stuck in a hospital bed and my thoughts are getting more and more twisted. Recently I’ve been able to gain control of my legs and have practiced movements with them trying to think of revenge on John. It was hard enough having to see the man who cut off both of my arms multiple times daily and acting like everything was fine. Then all of a sudden John the surgeon stopped showing up for his daily visits and I asked Doris about this. Doris explains to me the situation and I’m not sure if I like it. See what Doris explained to me is that Johns case is being reviewed by the board of directors and they are going to fire him, and we will have the choice to sue him.

Awhile passes and I start thinking maybe this is the right thing. It doesn’t matter that I was jealous of the fact that he still had both of his arms and had a good job. After this whole time of being trapped in a hospital I never noticed all the people that were actually here for me and care for me. This was the first time since I’ve been in the hospital that I’ve been happy and things were only getting better. Since John the surgeon got fired, and I am able to sue them, I had the choice of money or new bionic arms that will make me the first human robot ever. Since money couldn’t buy me those bionic arms and I really wanted arms again I choose to be the first human robot and I figured I could make money touring the world anyways.

I am now 32 years old, and I’m living the life. Funny to think that just a few years ago I almost lost it all. Now I’m a millionaire thanks to my new arms, and I’m still the only person in the world that has them. I walked past John the surgeon the other day on the side of the road with a sign, and even though this guy took my arms away he was also the reason for all my success. I stopped what I was doing and walked over to him, he looked very different when it came to his hygiene you can tell he has had a rough couple of years. Doing the only thing I could think of at the time I gave him a check and said thank you. It’s crazy to think we each had it all lost it, and then got it back again. Revenge isn’t necessary these days. All we need to do is help each other and the world could be filled with a bunch of “bionic arms”.

I have never been in this kind of situation before. I personally always thought this only happened in the movies. The last thing I remembered about that awful night was the headlights getting closer and closer than koas. My eyes blink and the brightest light ever soon follows, I notice I’m waking up from a surgery. With my whole body being numb they ask me questions to see if I’m cohesive. ‘’Hey sir can you tell me your name said the surgeon?’’ “Nolan’’ I replied. After him asking more questions about me like my age, what time of the year it is, and if I knew what happened, I reply fast to all of those I am 29 years old. It is the fall, I think we were in a car crash. Where is my wife, Doris, the doctor tells me she is fine she just went to go get some fresh air. It was encouraging knowing she was unharmed in this horrific car accident. Some would say that Doris and I have a weird relationship since she is ten years older than me. I’ve always looked past that she is carefree and I am just foolish. Doris walks in the room with a sad look on her face and I’m unaware of what’s really going on. The surgeon, whose name I’m not aware of, starts to tell me what happened in surgery. He says it was so hectic rushing me into surgery and my arm was swelling up. They said they had to amputate the left arm. In such a rush, the surgeon grabbed the equipment necessary to remove my left arm, and as fast as he could, to save my life, he sawed off my arm. As he was saying this I looked down at my arm or what was supposed to be my arm. Come to learn that the new surgeon had cut off the wrong arm. He cut off my right arm, but still had to cut off my left arm due to the traumatic swelling. At this point, it felt like life was over I never imagined living life without any arms. Doris is going to have to care for me 24/7 now, I don’t want to put her through that. On the verge of tears and wanting to hit something (which is impossible for me at this moment) we yelling out to the surgeon that we will sue him for this mistake. The surgeon remained calm and professional for the duration of the argument. I defiantly expected some sort of sorry from him, but he couldn’t even tell me that. I could tell it was going to be a rough night ahead of me. Thankfully the hospital has good drugs that will make me sleep like a baby.