Why are NCAA Division I schools spending more on their men’s athletic programs than their women’s programs? They bring in more revenue to the university. On average, in 2010, men’s athletic programs brought in $25,909,000 in revenue to NCAA Division I members, and $2,675,000 in net income after expenses. On the other hand, women on average brought in $2,792,000 in revenue, and has a net loss of $4,768,000 after expenses (NCAA Revenues/ Expenses Division I Report 2004-2010).
Where are most of the revenues coming from? What expenses are costing university athletic departments millions? Football makes big money and costs big money. Average revenue for a NCAA Division I football program is $17,200,000. The average expenses are $12,367,000, for a NCAA Division I football program. $3,527,000, is spent on the coaching staff. $673,000 was the highest amount of money spent on any women’s sport, women’s basketball. So, trying to compare the money spent on men’s sports, to women’s sports is difficult. Especially, when some sports have more revenue and expenses than others (NCAA Revenues/ Expenses Division I Report 2004-2010).
Post title...
Post title...
Schill_Tyler 
Magazine Posts
Table of Contents