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Big Business is a Big World Sad Cloud

Move over, Mayor Bloomberg. Your big-size soda ban was a great start, but, in the Great Soda Wars, you’ve been upstaged by Bolivia.


The central South American country has announced that it will ban the Coca-Cola company by the end of the year. Specifically, Bolivia’s Minister of External Affairs, David Choquehuanca, has said that Coca-Cola will be expelled on December 21 as that date is the same on which the Mayan calendar enters a new cycle. The reason: To celebrate the “end of capitalism.”


Forbes quotes Choquehuanca speaking at a political rally for Bolivia’s president, Evo Morales:


“The twenty-first of December 2012 is the end of selfishness, of division. The twenty-first of December has to be the end of Coca-Cola and the beginning of mocochinche (a local peach-flavored soft drink). “The planets will line up after 26,000 years. It is the end of capitalism and the beginning of communitarianism.”


The Bolivian government has been planning to celebrate this date in other ways, including various events that will take place at the Southern Hemisphere’s Summer Solstice on La Isla del Sol, one of the largest islands in Lake Titicaca.


It’s not the first time a large American corporation has found itself out of favor with the country of about 11 million. McDonalds was unable to make a profit there and pulled out in the early 2000s.


The consumption of Coca-Cola products has tripled in Bolivia since 2001 and has increased notably in all Latin American countries. As WorldCrunch says, Venezuelan leader Hugo Chavez has called on his citizens to drink Uvita, a grape juice produced by a state-run company, instead of Coke. According to the Bolivian website Opinion, both Cuba and North Korea ban Coke.



Bolivia Bans Coca Cola To Honor Mayan “End of Capitalism." I wonder how that's gonna work out for ya. Stupid governments should focus on real issues. What a joke.