KIKI VALDES

Miami artist and co-founder of Ownzee
@kikivaldes
Next post Japan needs you, Donate Today Previous post Art Game Show - Kostabi Show

To hear Adam Horovitz describe his first experiences with beat-making you'd almost think it sounds easy. "I didn't know that was something I could do," he says almost dismissively. "And I did. And I got into it" But under his moniker "Adrock" and along with the other two Beastie Boys, Mike D and MCA, Adam didn't just make beats... he helped invent a whole new style of beat collage and layered production that inspired a generation of artists that would follow them. The Beastie Boys have an uncanny ability to convey fun and experimentation - perfectly maintaining the humor from their early jams all the way to the final master. It's a feat not often duplicated for many who let the perfectionism, quantization, and over-analysis of the recording studio environment ultimately deflate the creative output.


Adam invited us over to his home studio in New York City where he produces all of his ideas. After nearly 15 years producing music on his trusty SP1200 workstation, Adam made a near instant switch to Reason after a recommendation of fellow Beastie Boy, Mike D.


For this interview, there were too many great stories to fit into a single interview so be sure to check out Adrock's deleted .scenes for some gems you've probably never heard before.

Anyone who truly knows me, knows that I'm a huge Beastie Boy fan. Not the annoying ones that seem to attend their concerts and obsess over them on their website convo forum. I'm a quiet fan. I saw the outtakes interview by Propellerhead and it was one of the more insightful interviews I ever seen with the King Adrock. i actually like the deleted scenes more then the actual interview you can find on the source link. i am looking forward for their latest lp - the hot sauce committee. be sure to check it out.

ARTIST STORIES:

ADROCK (ADAM HOROWITZ) OF THE

BEASTIE BOYS

Read more at Propellerhead

#ADROCK #BEASTIEBOYS #PROPELLERHEAD #DRUMMACHINE