PersonaB

what is a personality brand?

Excatly how it sounds. A brand that has a set of characteristics that align very closely to an individual's personality traits (fun, sexy, charming, masculine, exotic, adventourous)! People of course can be a personality brand (Kim Kardashian, Barack Obama, Hugh Hefner), but so can companies (Starbucks, Mac, Gap). And guess what...so can new and even small companies!

So, back to the topic at hand...why do personalities brand better than products alone? Because of course we (as humans) can connect to things that can be felt and understood. Personality traits such as Victoria Secrets sexy brand connects with women much better than the same cute pink bra on ebay! This allows Vicky to sell customers on the image that the company portrays then align its products accordingly.

So why the picture above? Well, this is my newest client's, BarHopper, personality brand image. As you can tell this isn't your standard bartending service! Barhopper's new brand convey's the owner and her staff's larger than life personalities and mixology skills that are delivered to each and every event!